What the CABENUVA TV commercial - Karen is about.

CABENUVA is a medication used for the treatment of HIV in adults. In its latest TV spot, titled 'Karen,' the focus is on the life of a woman named Karen, who is HIV-positive and is struggling to maintain her treatment regimen. The ad begins with Karen sitting nervously in a doctor's office, awaiting test results. The viewer can hear Karen's rapid heartbeat and the sound of her breathing as the camera circles around her.

As the doctor enters the room, Karen says, "I'm afraid to hear what you have to say." The doctor reassures her and tells her that her HIV viral load is undetectable. A sense of relief washes over Karen, and she is seen leaving the clinic with a smile on her face.

The ad then transitions to Karen's daily life, where she is seen struggling with the difficulties of managing her HIV treatment regimen. She has to remember to take her medication at the same time every day, despite having an unpredictable and busy schedule. Karen is shown struggling to remember to take her dose of medication.

The ad then introduces CABENUVA as a new treatment option for Karen. CABENUVA is a once-monthly injection that can replace a daily pill regimen, making it easier for Karen to manage her treatment. She no longer has to worry about forgetting to take her pills, and can instead focus on the other important aspects of her life.

The TV spot ends with Karen getting the CABENUVA injection in a clinic and saying, "I can do this." The message of the ad is clear: managing HIV treatment can be challenging, but it doesn't have to be. With CABENUVA, it's possible for people living with HIV to simplify their treatment regimen and focus on living a healthy and fulfilling life.

CABENUVA TV commercial - Karen produced for CABENUVA was first shown on television on September 25, 2022.