What the Esurance TV commercial - Buster Posey Is In Control is about.

Esurance is an insurance company with the slogan "surprisingly painless." In their latest TV spot, "Buster Posey Is In Control," the company features Buster Posey, a professional baseball player from the San Francisco Giants. The TV commercial showcases Esurance's innovation and cutting-edge approach to auto insurance, underlining the importance of being in control of your policy.

The TV spot begins with Posey in the locker room, ready to put on his gear and hit the field. The camera pans across his team's jerseys as Posey talks about how much he loves being in control, both on and off the field. Suddenly, a hologram appears next to him, and Posey explains that this is his insurance agent, who helps him stay in control of his coverage.

Posey goes on to explain that Esurance's mobile app is like having a virtual assistant always there, keeping him in control of his policy. He can change his coverage, file a claim, or get help when he needs it, all from the palm of his hand. As Posey throws a baseball at the end of the ad, the narrator emphasizes that with Esurance, you're always in control.

Overall, this TV spot effectively showcases Esurance's emphasis on innovation and being in control over your coverage. By featuring a respected athlete like Buster Posey, the company also builds credibility and trust with viewers. The ad appeals to those who prioritize control and convenience in their insurance coverage, making it a clever marketing strategy for Esurance.

Esurance TV commercial - Buster Posey Is In Control produced for Esurance was first shown on television on April 10, 2017.