What the Tyco Integrated Security TV commercial - Elevator is about.

In the bustling metropolis of a modern city, we find ourselves in the heart of a tall, gleaming skyscraper. The Tyco Integrated Security TV spot titled 'Elevator' takes us on an exhilarating ride, both literally and metaphorically, as we witness former football superstar Steve Young navigate a nerve-wracking elevator journey.

As the doors close, tension fills the air. Steve Young, known for his quick thinking and agility on the football field, now faces a different kind of challenge. He is surrounded by other passengers, each representing various aspects of security that Tyco offers to its clients, from monitored surveillance to access control solutions.

The elevator ascends, and the journey begins. The iconic athlete, known for his strategic decision-making and leadership, now finds himself in an unfamiliar and somewhat intimidating environment. The elevator's digital display screen flickers to life, showcasing different security scenarios that demand quick thinking and effective solutions.

With each floor, the stakes heighten. Intruders attempt to gain access to restricted areas, setting off warning alarms that electrify the atmosphere. Steve Young's face remains calm yet focused; he embodies the essence of Tyco's commitment to security, demonstrating that even in the face of adversity, there is always a way to protect and secure.

As the elevator reaches its destination, we see the transformation of Steve Young's demeanor. The weight of responsibility falls from his shoulders, replaced with a sense of accomplishment and purpose. The doors open, revealing a world of security and peace of mind, with Tyco Integrated Security as the guardian.

The TV spot concludes with a powerful tagline that resonates in our minds: "When your security is on the line, get in the game with Tyco Integrated Security." The message is clear – no matter the challenge or the stakes, Tyco Integrated Security is there to provide the innovative solutions and unwavering protection needed in an ever-evolving world.

Through the use of suspense, animation, and the presence of a sports legend like Steve Young, Tyco Integrated Security's 'Elevator' TV spot effectively communicates the critical role they play in ensuring safety and peace of mind for their clients. It reminds us that security is not just a matter of technology; it's about having the right mindset and the right partners who can help navigate the challenges that arise.

Tyco Integrated Security TV commercial - Elevator produced for Tyco Integrated Security was first shown on television on February 4, 2013.