Christmas dinner is approaching fast, and this man's got hungry mouths to feed. As he downs a Coca-Cola, whips out the recipe for his Mama's Christmas Pie and gets to work, the matriarch herself motions at her wristwatch to indicate that time is of the essence.

Coca-Cola's two festive campaigns take first and second place as this year's best performing ads. The instantly recognisable Holidays are Coming 'Trucks' ad takes top spot as the most powerful, most enjoyable, generating the most love, and with the strongest branding.

'A Recipe for Magic' aims to encourage people to get together and share food and Coca-Cola around a table. The 30-second hero spot features Hadid and friends making homemade pasta together before sitting down to eat and toasting with a bottle of Coca-Cola.

Print and TV commercials have been their playground for over a hundred years, with more recent journeys into social and PR stunts. Coca-Cola's ads give us a masterclass in brand consistency.

The “Christmas Always Finds Its Way” campaign embodies the unifying spirit of Real Magic, the global brand platform and philosophy that Coca-Cola launched in 2021, which invites everyone, everywhere to celebrate the real magic of humanity.

Sprite is ringing in the holiday season with a new holiday commercial celebrating Black families – both kith and kin. Directed by comedian Eric André, the 'Sprite Holiday Special' is a modern take on the old school holiday special with skits starring Black actors and improv artists.

Although each advert is very different from the next, the overarching theme of Coca-Cola's advertising strategy is happiness. Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn't look set to change anytime soon.

The Coca‑Cola Company began its Christmas advertising in the 1920s with shopping-related ads in magazines like The Saturday Evening Post. The first Santa ads used a strict-looking Claus, in the vein of Thomas Nast. In 1930, artist Fred Mizen painted a department-store Santa in a crowd drinking a bottle of Coke.

Creating awareness of the company and its products. Informing and educating consumers and buyers.

Gigi Hadid Ad is the latest in Coca-Cola's “Real magic” brand platform. Coca-Cola has debuted its latest global brand campaign “A recipe for magic”, starring Gigi Hadid.

Creating awareness of the company and its products. Informing and educating consumers and buyers. Encouraging a liking for the company's products over those of the competitors'.

The Coca‑Cola Company began its Christmas advertising in the 1920s with shopping-related ads in magazines like The Saturday Evening Post. The first Santa ads used a strict-looking Claus, in the vein of Thomas Nast. In 1930, artist Fred Mizen painted a department-store Santa in a crowd drinking a bottle of Coke.