What the Lincoln Nautilus TV commercial - Summer Is a State of Mind is about.

In the Lincoln Nautilus TV spot titled 'Summer Is a State of Mind', the viewer is transported into a world of pure relaxation and serenity. The advertisement opens with a breathtaking aerial shot of a pristine beach, where crystal clear waves gently crash against the shore. The scene is set for a luxurious getaway that promises both indulgence and adventure.

As the camera dives into the scene, we see the Lincoln Nautilus parked on the beach, effortlessly blending with the beauty of its surroundings. Its sleek lines and sophisticated design match the elegance of the setting, suggesting that this vehicle is the perfect companion for those seeking a summer spent unwinding in style.

The TV spot captures the essence of summer as a state of mind, rather than just a season. It aims to transport viewers to a place where worries are left behind, and the joys of life take center stage. The soothing voiceover narrates, "Close your eyes and let your senses guide you. Feel the warmth of the sun on your skin, the whisper of the ocean breeze in your ears, and the taste of freedom in every breath."

As the Lincoln Nautilus glides along the coastline in the golden hour light, the allure of exploration becomes apparent. The vehicle effortlessly navigates through winding roads and scenic landscapes. It promises a sense of adventure and discovery, reminding viewers that there is so much more to summer than just relaxation.

With its spacious interior and state-of-the-art technology, the Lincoln Nautilus offers a seamless driving experience, providing comfort and convenience at every turn. Equipped with premium audio systems and advanced safety features, it ensures that every summer journey is as enjoyable as it is memorable.

In the final moments of the TV spot, the Lincoln Nautilus gracefully maneuvers into a picturesque sunset, metaphorically capturing the essence of the perfect summer day coming to a close. The viewer is left with a feeling of satisfaction and longing to create their own summer memories.

The Lincoln Nautilus TV spot, 'Summer Is a State of Mind', encapsulates the true spirit of summer, urging viewers to embrace the freedom, adventure, and tranquility that can be found in the open road and the beauty of nature. It invites everyone to indulge in this state of mind, knowing that the Lincoln Nautilus is ready to accompany them on their summer escapades.

Lincoln Nautilus TV commercial - Summer Is a State of Mind produced for Lincoln Motor Company was first shown on television on July 7, 2021.