What the Dell TV commercial - Beginnings is about.

Title: Dell TV Spot, 'Beginnings'

Introduction:In the world of advertising, creating a memorable TV commercial is no easy feat. Dell, a renowned technology company, sought to captivate audiences with a heartwarming and relatable TV spot titled "Beginnings." Accompanied by the melodic sounds of The Felice Brothers' music, this commercial showcases the spirit of new beginnings and the role that Dell plays in enhancing those experiences.

The Plot:The Dell TV spot, 'Beginnings,' opens with a series of beautifully captured scenes symbolizing beginnings. The mesmerizing visuals take the viewers on a journey through various moments, highlighting the starting points that often define our lives.

The cinematography focuses on situations such as a couple moving into their first home, a student opening a laptop to begin their educational journey, an entrepreneur walking into their startup office, and a family setting up a Dell desktop computer as they gather to watch a movie.

Throughout these diverse scenarios, the emphasis is on the genuine emotions conveyed. These moments represent the exhilaration, anticipation, and hope that new beginnings bring, and Dell acknowledges its role in empowering people throughout these important experiences.

The Music:To enhance the emotional impact of the TV spot, Dell selected The Felice Brothers' enchanting song as the background music. The Felice Brothers are known for their soulful folk-rock sound and their ability to evoke a deep emotional response through their music.

As the commercial unfolds, the song's lyrics blend seamlessly with the visuals, amplifying the sentiments of hope, adventure, and limitless possibilities associated with new beginnings. The gentle guitar strumming, accompanied by soul-stirring harmonies, emphasizes the feelings of joy and excitement, perfectly setting the tone for the subsequent scenes.

Conclusion:Dell's TV spot, 'Beginnings,' embodies the essence of new beginnings and the transformative power of technology in our lives. By showcasing diverse individuals embarking on their personal journeys, the commercial strikes a chord with viewers, reminding them of their own experiences. The carefully selected soundtrack by The Felice Brothers adds an additional layer of emotional depth, elevating the advertisement's impact.

With the "Beginnings" TV spot, Dell not only demonstrates the reliability and innovation of its products but also emphasizes its commitment to empowering people as they embark on their own new beginnings. Through its partnership with The Felice Brothers, Dell creates a truly captivating and memorable advertisement that resonates with audiences long after it ends.

Dell TV commercial - Beginnings produced for Dell was first shown on television on December 31, 2013.