What the AIG Home Protection TV commercial - Air Conditioner is about.

Title: AIG Home Protection TV Spot - "Air Conditioner"

Introduction:In the sweltering heat of summer, the AIG Home Protection TV Spot titled "Air Conditioner" captures the essence of a scorching day, highlighting the importance of safeguarding our homes. This catchy and captivating advertisement showcases the potential dangers of an overheated air conditioning unit and the invaluable protection offered by AIG Home Protection.

Synopsis:The TV spot commences with a warm summer scene, where the scorching sun shimmers across the pavement. A young family sizzles in the unforgiving heat, seeking solace in the comfort of their cool home. Suddenly, the camera zooms in on the family's air conditioning unit, which struggles to cool the house. The unit emits a series of clunks and groans before finally giving out and releasing a puff of smoke, leaving the family stranded.

As tension builds, the desperate family frantically fans themselves, their discomfort palpable. Enter the soothing voiceover that informs viewers about the AIG Home Protection, a comprehensive plan that covers unexpected appliance breakdowns, such as air conditioning units.

The commercial then transitions to a serene, air-conditioned scene, contrasting the family's previous turmoil. The voiceover highlights the peace of mind that comes with AIG Home Protection, ensuring that no matter what, families can enjoy comfortable living amidst scorching summer days.

Emotionally-driven visuals accompany the voiceover, illustrating families enjoying time together in climate-controlled homes, surrounded by joyful faces and relaxing settings. These images underscore the reassurance AIG Home Protection offers, allowing families to create memorable moments without worrying about unexpected appliance failures.

The spot concludes with a powerful call-to-action, encouraging viewers to take action and safeguard their homes with AIG Home Protection. They are reminded that AIG has been a trusted leader in home protection for decades, offering personalized coverage options to meet their specific needs.

Conclusion:The AIG Home Protection TV Spot titled "Air Conditioner" effectively conveys the necessity of protecting our homes from unexpected appliance breakdowns. By highlighting the discomfort caused by an overheated air conditioning unit, the advertisement emphasizes the peace of mind AIG's comprehensive coverage provides. This attention-grabbing commercial encourages viewers to take charge of their home's well-being and trust in AIG Home Protection to ensure their family's comfort and security.

AIG Home Protection TV commercial - Air Conditioner produced for AIG Direct was first shown on television on September 14, 2015.