The GEICO TV Spot, 'The Great Penguin Migration' is an ad that follows a group of penguins as they attempt to migrate to their new home on an iceberg. As the penguins shuffle along and back up in futile attempts to jump onto the iceberg, the narrator explains that although their instincts are good for their insurance needs, they are not so great for navigating the Antarctic terrain.
The ad features GEICO's message of having affordable insurance, and it accomplishes this in a comedic and light-hearted way. As the penguins are unable to make the jump onto the iceberg, one of them waddles straight into the camera, appearing to bump it. This moment of slapstick humor adds to the overall comedic feel of the ad, painting GEICO as a fun and approachable insurance provider.
The Great Penguin Migration is a clever ad that showcases GEICO's ability to provide reliable insurance products without breaking the bank. By using relatable and entertaining animal characters, the brand humanizes the insurance industry, making it accessible to everyday viewers. Ultimately, this TV spot has been a hit with audiences as it offers a refreshing break from the norm and remains memorable to viewers long after they've switched off their screens.
GEICO TV commercial - The Great Penguin Migration produced for GEICO was first shown on television on December 17, 2017.
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