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What the AIG Direct Guaranteed Acceptance Whole Life Insurance TV commercial - Keeper is about.

The AIG Direct Guaranteed Acceptance Whole Life Insurance TV spot titled 'Keeper' is a touching and heartwarming advertisement that aims to convey the importance of protecting your loved ones through life insurance.

The ad opens with a middle-aged man named Bob standing outside in his backyard, holding a small birdhouse. Bob reminisces about the times he spent with his late wife, from sitting on the porch with a cup of coffee to feeding the birds in their backyard. Bob's affection for his family and the memories they created together is palpable in his narration.

As we hear Bob's story, we learn that he had lost his wife to cancer and had to raise their children on his own. However, he didn't want to burden his children with his end-of-life expenses and opted for AIG Direct Guaranteed Acceptance Whole Life Insurance. With this policy, he was able to secure his family's future financially.

The camera then pans to a wooden box, which turns out to be an urn holding Bob's wife's ashes. Bob carefully places the urn inside the birdhouse and holds it close to his chest, symbolically keeping her close to his heart. The ad ends with the tagline, "AIG Direct Guaranteed Acceptance Whole Life Insurance. Keep your family whole, guaranteed."

The ad is simple but powerful, showcasing the importance of planning for the future and protecting your family. It's a moving reminder that providing financial security for your loved ones is one of the greatest acts of love and kindness you can perform. The Keeper ad underscores AIG Direct's message that the protection of the ones we love should be a top priority, and they're there to ensure you can keep them whole throughout your lifetime.

AIG Direct Guaranteed Acceptance Whole Life Insurance TV commercial - Keeper produced for AIG Direct was first shown on television on January 17, 2018.

Frequently Asked Questions about aig direct guaranteed acceptance whole life insurance tv spot, 'keeper'

AIG Guaranteed Issue Whole Life insurance. If you're between 50 and 85, you can get up to $25,000 in coverage that covers expenses associated with the policyholder's death. AIG pays a reduced death benefit during the first two years of coverage unless you die in an accident.

Guaranteed issue life insurance is a small whole life insurance policy with no health qualifications. Guaranteed issue life insurance does not pay death benefits during the first two or three years the policy is in force, but it does return the policy's premiums plus 10% interest if the insured dies during this period.

AIG has a solid Financial Strength Rating of A (Excellent) from A.M. Best, but this does not stand out, as many top life insurance companies receive a similar or better rating. American International Group, AIG, is headquartered in New York and is made up of several companies in the group: AIG Direct.

In both policies, beneficiaries are guaranteed of receiving a death benefit. Also, premiums are level meaning they will not change as long as you continue to pay your premiums on time. However, the whole life is more expensive than GUL more so because of the investment factor.

It provides permanent coverage, guaranteed premiums that don't increase, has guaranteed cash values, a guaranteed death benefit, and offers possible dividends.

Three of the world's 20 largest insurance companies – AXA Group, Chubb, and American International Group (AIG) – moved up the rankings, with AIG registering the biggest improvement, rising from 439th last year to claim the 90th spot in 2022.

A AIG's life and retirement division receives an A (Excellent) financial strength rating from AM Best. While this is a relatively high score, it isn't as high as some of AIG's life insurance competitors. However, it does indicate a fairly high historical level of financial stability.

It provides a Lump Sum payment to your family or loved ones when you die. Whole Life Insurance plans guarantee that your family will be protected financially if something tragic happens to you, whether that be tomorrow or at age 105(hopefully). You can choose the whole life plan that suits you and your budget.

Whole life insurance has several variations, including limited payment, modified, single-premium, and variable whole life.

What is whole life insurance? Whole life insurance is a type of permanent life insurance, which means the insured person is covered for the duration of their life as long as premiums are paid on time.

AIG's life and retirement division receives an A (Excellent) financial strength rating from AM Best. While this is a relatively high score, it isn't as high as some of AIG's life insurance competitors. However, it does indicate a fairly high historical level of financial stability.

AIG is a leading global insurance organization with member companies around the world that provide a wide range of insurance and other financial services.

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Actors

Actors who starred in AIG Direct Guaranteed Acceptance Whole Life Insurance TV Spot, 'Keeper'

Alretha Thomas photo
Everett Booth photo
Advertisers

Advertisers of the AIG Direct Guaranteed Acceptance Whole Life Insurance TV Spot, 'Keeper'

AIG Direct Guaranteed Acceptance Whole Life Insurance TV commercial - Keeper
AIG Direct

AIG Direct is a subsidiary of American International Group, Inc. (AIG) that specializes in providing life insurance solutions to individuals and families. As a leading provider of life insurance in th...

Agenices

Agenices of the AIG Direct Guaranteed Acceptance Whole Life Insurance TV Spot, 'Keeper'

AIG Direct Guaranteed Acceptance Whole Life Insurance TV commercial - Keeper
Dentsu Aegis

Dentsu Aegis is a multinational media and digital marketing communications company with its headquarters in London, United Kingdom. The company operates in over 145 countries worldwide, with its servi...

Products

Products Advertised

Corebridge Financial Guaranteed Acceptance Whole Life Insurance
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