BlackRock Fund Advisors Top 10 Owners of American Vanguard Corp

Vanguard is owned by the funds managed by the company and is therefore owned by its customers. Vanguard offers two classes of most of its funds: investor shares and admiral shares. Admiral shares have slightly lower expense ratios but require a higher minimum investment, often between $3,000 and $100,000 per fund.

Founded in 1975, the Pennsylvania-based and U.S.-registered investment advisor, the Vanguard Group, has grown to manage assets worth roughly 8.1 trillion U.S. dollars.

“Vanguard is committed to continue growing and in order to do so they have to continue to advertise and spread the message and reach more people,” said investment industry expert Michael Kitces, especially as competition heats up. The 2019-2020 ads are mostly set to music, such as Chronixx's “Legend” reggae song.

Vanguard is best for:

• Long-term or retirement investors.
• Those who prefer low-cost investments.
• Index fund and ETF investors.

Actual Assets Under Management (AUM) is this value plus cash (which is not disclosed). Vanguard Group Incs top holdings are Apple Inc (US:AAPL) , Microsoft Corporation (US:MSFT) , Amazon.com Inc. ( US:AMZN) , NVIDIA Corp (US:NVDA) , and Tesla Inc (US:TSLA) .

BlackRock is not owned by a single individual or company. Instead, its shares are owned by a large number of individual and institutional investors. The biggest institutional shareholders such as The Vanguard Group and State Street are merely custodians of the stock for their clients.

Vanguard's execution quality is among the best in the business at 99.2%, and the company is among the rare brokers that don't accept payment for order flow. This means Vanguard doesn't receive compensation from market makers, who sometimes pay brokers to route investors' orders through them.

The bottom line: Vanguard is the king of low-cost investing, making it ideal for buy-and-hold investors and retirement savers.

While not all of the households in this study are millionaires, the vast majority of them are. The median household in the study has over $1 million with Vanguard and those below the median have assets outside of Vanguard (i.e. real estate, non-Vanguard accounts, etc.) that make most of them millionaires as well.

Leader in low-cost funds: The company has a solid reputation for the well-below-average expense ratios on its index funds and exchange-traded funds. For long-term investors looking to pair a buy-and-hold strategy with the lowest-cost offerings, it's hard to beat the service and selection found with Vanguard.

As a broker, Vanguard is best suited for long-term or retirement savers, investors who prefer low-cost investment vehicles, and investors who prefer investing in index funds via mutual funds or exchange-traded funds (ETFs).