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What the AT&T Wireless 5G TV commercial - LaMelo Covers for Lily is about.

AT&T Wireless recently released a new TV spot as part of their 5G campaign, titled 'LaMelo Covers for Lily', and it's quickly catching attention for its creative approach and unique concept.

The 30-second advert features LaMelo Ball, the talented basketball player and recent addition to the Charlotte Hornets, who steps in to cover for an absent Lily, the popular spokesperson for AT&T's commercials. In the ad, Lily's role is substituted by LaMelo, who takes on various tasks like showcasing the latest 5G technology, offering customer support, and even dressing up as Lily to pose for pictures with fans.

The ad highlights AT&T's commitment to providing fast and reliable 5G networks, which enables customers to browse the internet, stream video content, and engage with social media platforms seamlessly on their smartphones. LaMelo's representation connects with the younger audience who are basketball fans and underscores the brand's appeal to anyone who wants to stay connected.

The commercial ends with Lily returning to thank LaMelo, who hands over her feather barrette with a smile.

Overall, AT&T's latest TV spot stands out for its lighthearted and humorous concept. It showcases how 5G technology can enhance our lives and create new connections in amusing ways. And with LaMelo entertaining fans with his performance, it's no surprise that the ad has hit a home run.

AT&T Wireless 5G TV commercial - LaMelo Covers for Lily produced for AT&T Wireless was first shown on television on March 22, 2022.

Frequently Asked Questions about at&t wireless 5g tv spot, 'lamelo covers for lily' featuring lamelo ball

Milana Vayntrub was born on March 8, 1987, to a Jewish family in Tashkent, Uzbekistan, then a Soviet republic. When she was two years old, her parents and she immigrated to the United States as refugees from antisemitism, settling in West Hollywood, California.

Big cell companies like AT&T, Verizon (V), and T-Mobile (TMUS) must spend tens of billions of dollars on 5G towers. But cell providers don't typically own towers. Instead, they rent space on towers built and owned by companies like Crown Castle (CCI). In short, Crown Castle builds cell towers across America.

The policy insists that employees should dress professionally, avoid clothing that could be deemed offensive, and dress in a manner that represents the company's values. Lily's full-body bathing suit was considered inappropriate by the company and a violation of the dress code.

CTIA, which mainly represents the big 5G network operators like AT&T and Verizon, counted a total of 419,000 cell sites across the US at the end of 2021. WIA primarily represents the nation's big cell tower owners like American Tower, Crown Castle and SBA Communications.

After the 150-meter mark, RF energy gets weaker. The distance needed to reduce exposures down to the General Public Precautionary Level of 100 microwatts per meter squared (μW/m²) is often around a quarter of a mile (1320 feet or 400 meters) or more.

Milana Vayntrub Milana Vayntrub was born in the Soviet Union to Jewish parents. Her family fled to the United States as refugees, which would lead to Vayntrub's successful career in the entertainment industry. Beginning with her AT&T ad character, Vayntrub has done a variety of different things.

Milana Vayntrub

Milana Vayntrub
Occupation(s)Actress, comedian, activist
Years active1995–present
Known forPlaying saleswoman Lily Adams in a series of AT&T television commercials
Spouse1

The report said that in 2022 the majority of towers in the U.S. were owned and operated by independent tower companies, with mobile operators owning a small minority. Prior to the late 1990s and early 2000s, most U.S. towers were owned by the wireless operators.

American Tower American Tower operates nearly 42,000 telecom towers in the United States as of July 2021, with Crown Castle owning over 40,000 towers. SBA Communications ranked third with over 16,000 telecom towers. In total, 128 companies operated 129,308 towers in the country.

In general, distances greater than 25 feet from the radiating beam of an antenna are far enough to prevent exposure to RF radiation exceeding safety standards.

To find 4G LTE and 5G cell towers in your area, use a cell tower map website called CellMapper or the mobile applications Network Cell Info (Android) and OpenSignal (iOS). Additionally, field test mode on your mobile device and cell tower company websites are two more ways to find cell towers.

When Lily's photo went viral, it drew a lot of negative feedback from the public, which AT&T could not ignore. The company's decision to terminate Lily's employment was largely based on the negative publicity that the photo generated.

Videos

Watch AT&T Wireless 5G TV Commercial, 'LaMelo Covers for Lily'

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Actors

Actors who starred in AT&T Wireless 5G TV Spot, 'LaMelo Covers for Lily' Featuring LaMelo Ball

LaMelo Ball photo
Ryan C Clark photo
Advertisers

Advertisers of the AT&T Wireless 5G TV Spot, 'LaMelo Covers for Lily' Featuring LaMelo Ball

AT&T Wireless 5G TV commercial - LaMelo Covers for Lily
AT&T Wireless

Overview of AT&T WirelessAT&T Wireless is an American telecommunications company that provides mobile phone service, internet, and other related services to individuals and businesses. It is one of th...

Products

Products Advertised

AT&T Wireless 5G
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