What the 2013 Lincoln MKX TV commercial - Think Again is about.

In 2013, Lincoln released a captivating TV spot for their Lincoln MKX titled 'Think Again,' which left viewers hooked and questioning everything they thought they knew about luxury vehicles. The commercial was a stunning masterpiece that challenged conventional norms and dared to push the boundaries of what it means to drive in style.

The TV spot began with a black and white scene, showcasing a seemingly ordinary street filled with traditional luxury cars. The voiceover, with a hint of mystery, began to question the audience's perception of luxury, inviting them to reconsider their expectations. As the scene transitioned to color, the captivating presence of the Lincoln MKX entered the frame, commanding attention with its sleek design and powerful presence.

As the commercial continued, the Lincoln MKX effortlessly raced through dynamic city streets, displaying its impeccable performance and responsiveness. The ad emphasized the vehicle's ability to adapt to any environment, effortlessly navigating through bustling urban landscapes and serene countryside roads. The audience could feel the engine's powerful roar, evoking a sense of excitement and adventure.

The 'Think Again' TV spot skillfully highlighted the Lincoln MKX's unique features and innovative technology. The camera zoomed in on the MKX's refined interior, illustrating the impeccable craftsmanship and attention to detail. The high-end leather upholstery, cutting-edge infotainment system, and state-of-the-art safety features were all showcased, leaving viewers in awe of the vehicle's exquisite luxury.

The commercial concluded with the voiceover urging viewers to challenge their perceptions of what a luxury car should be. It emphasized that true luxury is not defined by conformity but by the ability to stand out, defy expectations, and think differently. The 'Think Again' TV spot successfully positioned the Lincoln MKX as a trailblazer in the world of luxury vehicles, appealing to those who seek sophistication, innovation, and the thrill of the unconventional.

This groundbreaking commercial left a lasting impact on viewers, prompting them to reassess their beliefs about luxury cars and consider the extraordinary experience that the Lincoln MKX could offer. It captured the essence of the Lincoln brand, epitomizing elegance, innovation, and the courage to challenge convention. The 'Think Again' TV spot was a testament to Lincoln's commitment to redefining luxury, setting the stage for a new era of automotive excellence.

2013 Lincoln MKX TV commercial - Think Again produced for Lincoln Motor Company was first shown on television on September 6, 2012.