In a recent television spot for COSENTYX, viewers are taken into the world of Cyndi Lauper, the iconic 80s pop star known for her colorful hair and unique vocal style. The ad features Lauper talking about her struggles with psoriasis, a common skin condition that affects millions of people worldwide.
Lauper opens up about how her psoriasis made her feel self-conscious and embarrassed, especially when performing on stage. She shares that she felt like she had to hide her skin under long sleeves and pants to keep it out of sight from her fans and the public eye. However, everything changed when she discovered COSENTYX, a psoriasis medication that helps clear skin.
The TV spot then shows Lauper dancing carefree in a brightly colored outfit, with clear, glowing skin on full display. She talks about how COSENTYX helped her find the confidence to be herself, both on and off the stage. She also encourages others with psoriasis to talk to their doctor about COSENTYX, saying that it can help them find the same relief and confidence she has found.
The ad finishes with a message of hope for those living with psoriasis, "Clear skin can last two years or more with COSENTYX." It's an empowering message and one that resonates with people living with psoriasis, as well as those who have loved ones with the condition.
Overall, the COSENTYX TV spot featuring Cyndi Lauper is a powerful reminder that even when you're in the public eye, living with a skin condition like psoriasis can be challenging. However, with the help of medication like COSENTYX, it's possible to find relief and confidence to pursue your dreams and passions without hesitation.
COSENTYX TV commercial - Clear Skin Can Last 2 produced for COSENTYX (Psoriasis) was first shown on television on July 16, 2017.
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