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Targeted display advertising is a type of digital marketing that targets potential customers based on a wide set of variables, such as demographics, online habits and interests.

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

For Example: If an advertiser chooses to display ads on sports topics, those ads will automatically be displayed on websites that have sports content. This makes display targeting more precise as ads are shown to people who are interested in the same topic and may also be interested in your product or services.

Display marketing is an important advertising strategy to nurture leads and increase your conversion rate. Once a potential customer has been introduced to your products or services, a well-placed display ad can also serve as a great reminder that encourages them to make a purchase.

In media, the target audience refers to the person or group for whom a message is created. Some messages, like personal email or thank-you notes, target just one person.

For example, a children's toy may have boys ages 9–11 as the target market and the boys' parents as the target audience. It may also be defined as the consumer segment most likely to be influenced by an advertising campaign. The target market is also distinct from the buyer persona.

Affordable TV advertising through streaming platforms. Thanks to streaming platforms (Hulu, Peacock, Comcast, HBO Max, etc.), you can now run TV commercials only in the households that you choose. No more waste or crazy minimums.

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Targeted display advertising is a type of digital marketing that targets potential customers based on a wide set of variables, such as demographics, online habits and interests.

Just to recap, here are the top 8 benefits of display advertising:

• They are visually appealing.
• They build brand awareness and increase visibility.
• They're targeted.
• They support retargeting.
• They reach consumers on the go.
• They can block the competition.
• They complement other marketing strategies.

Key Takeaways. A target audience is a group of people identified as likely customers of a business. People in a target audience share demographic similarities, such as age, location, or socioeconomic status. Defining a target audience helps create more efficient marketing messages.