In the second chapter of Under Armour's global “Rule Yourself“ campaign, the work comes together around the creative idea: “It's what you do in the dark that puts you in the light.” The concept speaks to the act of becoming invisible - both literally and metaphorically - with Under Armour's athletes training single- ...

'Rule yourself' is about overcoming. To practice as much as Spieth does, say, means conquering all of life's distractions.

At Under Armour, 'Stand for Equality' has always been a core value, meaning we stand with underrepresented groups, such as the LGBTQIA+ community, year-round and remain committed to creating better representation in sport, around the world, and in our own community.

Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel – gear engineered to keep athletes cool, dry, and light throughout the course of a game, practice, or workout.

an accepted principle or instruction that states the way things are or should be done, and tells you what you are allowed or are not allowed to do: rules and regulations. a general/basic/fundamental rule.

Thus, through highlighting underdogs in the “Rule Yourself” campaign, UA desires to inspire everyday people to stay humble and hungry for success by providing the necessary tools - apparel, footwear, and equipment - required to persevere and push through a difficult workout.

To make all athletes better through passion, design, and the relentless pursuit of innovation. To empower athletes everywhere.

Under Armour Inc (Under Armour) is a developer, marketer, and distributor of apparel, footwear, and related accessories. The company's product portfolio comprises sweat shirts, socks, football gloves, shoes, sandals, performance bags, baseball batting gloves, and other related products.

We believe in waking up every morning to make athletes legendary. We put the focused performer, from the best of the best to the ones just getting started, at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks.

The Securities and Exchange Commission today charged sports apparel manufacturer Under Armour Inc. with misleading investors as to the bases of its revenue growth and failing to disclose known uncertainties concerning its future revenue prospects. Under Armour has agreed to pay $9 million to settle the action.

(1) Any deposition may be used by any party for the purpose of contradicting or impeaching the testimony of deponent as a witness, or for any other purpose permitted by the Federal Rules of Evidence.

According to the plain meaning rule, absent a contrary definition within the statute, words must be given their plain, ordinary and literal meaning. If the words are clear, they must be applied, even though the intention of the legislator may have been different or the result is harsh or undesirable.