What the Kingsford Match Light TV commercial - Sin Excusas Necesarios is about.

The Kingsford Match Light TV spot, titled 'Sin Excusas Necesarios', is a dynamic and engaging commercial that showcases the convenience and ease of using Kingsford Match Light charcoal. The commercial is primarily targeted towards Hispanic audiences, with the title translating to 'No Excuses Necessary' in English.

The commercial starts with a middle-aged Hispanic man relaxing in his backyard, considering grilling his family's dinner. Suddenly, his wife reminds him about the family's upcoming soccer game, and he realizes that time is running out. However, he doesn't seem phased, as he reaches for a bag of Kingsford Match Light charcoal. He pours it into his grill, and with one flick of a lighter, the charcoal ignites, leaving the man with a fully lit grill in just minutes.

As the family rushes out the door to their soccer game, the man coolly flips his burgers on the grill, confident that he can still cook a delicious meal for his family despite the time crunch. The commercial ends with the tagline 'Sin Excusas Necesarios,' emphasizing that with Kingsford Match Light charcoal, there are no excuses for not being able to grill, even on short notice.

Overall, the Kingsford Match Light TV spot is a clever and effective advertisement that effectively conveys the convenience and speed of using Kingsford Match Light charcoal while appealing to Hispanic audiences. It showcases the product's ability to allow users to grill quickly and effortlessly, even in situations where time is limited.

Kingsford Match Light TV commercial - Sin Excusas Necesarios produced for Kingsford was first shown on television on June 20, 2014.