What the Powerade TV commercial - Churn is about.

In this Powerade TV Spot, titled 'Churn', we see NFL tight end Jimmy Graham working out in various ways - from lifting weights to pulling sleds - all while consuming Powerade to help him power through his routine. As the camera pans over Graham's chiseled biceps and shoulders, we can see the muscle fibers contracting and expanding with each exertion. Then, suddenly, the gym around him transforms into a desolate, post-apocalyptic landscape.

As Graham moves through the rubble and debris, he comes face-to-face with an adversary: a massive, shadowy figure that looks like a cross between a boulder and a monster. However, Graham doesn't flinch; instead, he takes a deep sip of Powerade and begins to run full-speed towards the creature. As he charges forward, the camera zooms in on his muscles once again, showcasing the explosive power that lies within him. The two clash into one another, and the whole world seems to shake.

When the dust settles, we see Graham standing tall, sweat pouring down his face, and Powerade dripping from his lips. He has emerged victorious, having churned up the destructive force within him to defeat his foe. The spot ends with the tagline 'Power Through,' cementing the idea that Powerade is the key to unlocking one's inner strength and resilience.

Overall, the 'Churn' spot is a powerful and inspiring piece of content that plays on the idea of overcoming obstacles and facing one's challenges head-on. With Jimmy Graham as its poster boy, this ad not only appeals to sports enthusiasts but also to anyone who wants to push their limits and be the best version of themselves.

Powerade TV commercial - Churn produced for Powerade was first shown on television on October 23, 2015.