OurTime.com is an online dating site that is specifically designed for individuals over 50 years of age. To advertise this service, the company has released a TV spot called "Easy Steps," which aims to highlight the simplicity and ease of using the dating site.
The commercial begins with shots of various seniors going about their daily activities, such as playing cards, golfing, and reading. A voiceover explains that while these activities are enjoyable, they can also be lonely without someone to share them with.
The next shot shows a senior woman using her laptop to search for a date on OurTime.com. She clicks on a few profiles and then the voiceover explains the easy steps to take when using the dating site.
The first step is to create a profile, which involves providing some basic personal and lifestyle information. The second step is to search for potential matches using specific criteria, such as location, age, and interests. Lastly, the voiceover explains that the final step is to start chatting and getting to know potential matches.
Throughout the commercial, cheerful music plays in the background, and there are shots of happy seniors enjoying dates, dancing, and laughing together. The message is clear: anyone over 50 can still find love and companionship through OurTime.com.
In conclusion, the "Easy Steps" TV spot from OurTime.com is an effective and heartwarming advertisement that highlights the ease of using the dating site for seniors. The commercial emphasizes the importance of companionship and finding love at any age, and the positive message is sure to resonate with its target audience.
OurTime.com TV commercial - Easy Steps produced for OurTime.com was first shown on television on August 19, 2020.
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OurTime.com is an online dating website designed exclusively for the over-50 crowd, claiming to be the largest dating community for that demographic. The site is operated by one of the largest online...