What the Citrix TV commercial - The Business of Yes is about.

Citrix, the global software company, launched a TV spot titled "The Business of Yes" in 2020. The ad showcases how Citrix solutions can help businesses empower their employees to work from anywhere, anytime.

The spot starts with the protagonist, a young woman named Jess, working in her office. Her boss interrupts her work to ask if she can come up with a new marketing campaign by tomorrow morning. Jess initially hesitates but then replies with a confident "yes" – something she can do thanks to Citrix's mobile and cloud solutions.

The next scene shows Jess in a coffee shop, collaborating with her team through a Citrix-powered application. She is also accessing files and applications securely and efficiently, thanks to Citrix's cloud solutions. The ad further highlights Jess working in different locations and on different devices, all made possible by Citrix's innovative technologies.

The spot ends with Jess presenting her new marketing campaign to her boss, who admires her work and expresses his appreciation. The tagline "The business of yes" appears, explaining how Citrix helps businesses to be ready for any challenge.

Overall, the Citrix TV spot "The Business of Yes" highlights the importance of agility and flexibility in modern-day work environments and how Citrix's solutions can help businesses empower their employees to work from anywhere, at any time. The ad is a great way to showcase Citrix's capabilities and the benefits that its solutions bring to businesses of all sizes.

Citrix TV commercial - The Business of Yes produced for Citrix Systems, Inc. was first shown on television on September 14, 2016.