US beer sales have been completely upended following Bud Light's decision to send a customized can to transgender influencer Mulvaney, which sparked a transphobic backlash and alienated some of the company's core customer base. The company's subsequent response then angered members of the LGBTQ community.

After Dylan Mulvaney, the transgender influencer, promoted the beer on Instagram, conservatives called for a boycott. The fallout has grown to include the retailer Target and the country singer Garth Brooks.

"Dilly Dilly" is a phrase popularized in late 2017 by a television marketing campaign in North America by the Wieden+Kennedy advertising agency for Anheuser-Busch Inbev's Bud Light beer.

“Dilly dilly” does have a history, notably in the folk song “Lavender Blue,” which Burl Ives recorded in 1949. Another version of the song appeared in the 2015 Disney film “Cinderella,” though the creative directors at Wieden & Kennedy said they were unaware of the song when they wrote the spot.

The display of marksmanship announced Rock's own boycott of the popular beer brand after it had partnered with transgender influencer Dylan Mulvaney. In that video, Rock declared, "f--- Bud Light."

Bud Light - which lost its top spot to Modelo after the controversy - is down 26.9% in dollars and 30.3% in volume, he said, citing a study by Bump Williams Consulting. The publisher believes it is “likely” the company will continue to see similar year-over-year declines for the “foreseeable future.”

Bud Light only has an ABV of 4.2% and contains 110 calories per can. Because of its lower ABV and fewer calories, it has been marketed as a healthier option. Still, Bud Light's ABV ranks on par with other mild beers like Coors Light, Michelob Ultra, Miller Lite, Busch Light, and Corona.

Why ask why? Try Bud Dry. It was introduced nationally in the U.S. in April 1990 with the slogan of "Why ask why? Try Bud Dry." It was originally successful in test markets and was expected to be a popular beer with the rise in Light Lager popularity.

WASHINGTON - Bud Light's latest Super Bowl commercial proves that even movie stars get placed on hold. The beer company's ad for the big game in 2023 features Miles Teller and his wife, Keleigh, as they make the most of having to wait while on a call with an unidentified "customer service."

“Game of Thrones” put an end to Bud Light's “Dilly Dilly” in an unexpected Super Bowl commercial, during which the behemoth shows up at a joust to decimate the Bud Knight. The Mountain took out the Bud Knight before a “Game of Thrones” dragon burned it all down.

The Dilly Bar came about in 1955, according to lore passed down by the Litherlands. A couple of brothers who supplied ice cream mix stopped by, and somebody poured a swirl of ice cream on paper, stuck a stick in it and dipped it into chocolate.

The dispute has been ongoing since 1907, and has involved more than 100 court cases around the world. As a result, Budweiser Budvar has the rights to the name Budweiser in most of Europe and Anheuser-Busch InBev has this right in North America.