In the fall of 2023, YouTube TV debuted a new television spot for NFL Sunday Ticket ahead of Super Bowl LVII. The commercial, titled "NFL Sunday Ticket," showcased the streaming service's expanded capabilities for football fans across the country.
The ad opened with footage of iconic NFL moments from previous seasons, including touchdown catches, game-winning kicks, and bone-crunching tackles. As the images flashed across the screen, a voiceover explained that these moments were all available for streaming exclusively through YouTube TV.
The focus then shifted to the present day, showing enthusiastic fans cheering on their favorite teams from the comfort of their own homes. Clips of avid viewers tuning in from laptops, mobile devices, and smart TVs were interspersed with close-ups of the same fans wearing gear and face paint to show their support.
Throughout the commercial, a catchy, upbeat song played, encouraging viewers at home to sign up for the service if they hadn't already. The soundtrack was accompanied by on-screen text highlighting the features of YouTube TV, such as its cloud-based DVR, picture-in-picture multi-screen viewing, and the option to customize the user's channel lineup.
As the commercial reached its climax, the voiceover urged viewers to subscribe to YouTube TV in time for the upcoming Super Bowl and NFL playoffs. The ad ended with a montage of the NFL's greatest players and the message that "with YouTube TV, you won't miss a single play."
YouTube TV NFL Sunday Ticket Super Bowl 2023 TV commercial - NFL Sunday Ticket produced for YouTube TV was first shown on television on February 11, 2023.
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