What the Wayfair TV commercial - Dance of the Dwelling is about.

The Wayfair TV spot titled 'Dance of the Dwelling' takes us on a mesmerizing journey through different households as people dance their way around their furniture. The commercial is a visual feast with an impeccable choreography; it showcases how Wayfair's furniture can seamlessly merge with any room and enhance the ambiance.

The ad starts with a close-up shot of a woman's feet as she starts to dance. We then see several different people dancing, jumping, and twirling around different furniture pieces, from a living room sofa to a bedroom wardrobe. As the dancers move, the camera follows them, showing how the furniture blends seamlessly into their individual decor styles.

Throughout the commercial, we hear a catchy tune, which perfectly emphasizes the upbeat and energetic atmosphere. The lyrics of the song match the spirit of the ad, which is about having fun with your furniture, and inviting it to be a part of your life, almost like a dancing partner.

The ad concludes with the Wayfair logo being displayed. The narrator signs off, saying 'Wayfair, a zillion things home'.

In conclusion, the Wayfair TV spot titled 'Dance of the Dwelling' is a clever and playful ad that showcases Wayfair's extensive range of furniture options. The ad's use of vibrant colors, eclectic decor styles, and lively choreography creates a fun and engaging visual journey. Additionally, it demonstrates how Wayfair's vast selection of furniture can adapt to any home decor style while still maintaining functionality, comfort, and affordability.

Wayfair TV commercial - Dance of the Dwelling produced for Wayfair was first shown on television on May 7, 2017.