The Seventh Generation Free & Clear TV spot, Not Blue Goo, features Maya Rudolph as she promotes a new product that offers a powerful cleaning solution without the use of harsh chemicals or synthetic fragrances. The ad begins with Maya standing in an all-white room, wearing a matching ensemble, surrounded by blue goop.
She begins by addressing the viewer, explaining that there is a revolution happening in the cleaning industry, and Seventh Generation is leading the way. She then turns her attention to demonstrating the efficacy of the Free & Clear detergent, as she scoops up a handful of blue goop.
Maya then describes how free & clear differs from other cleaning agents. She highlights that traditional detergents often contain harsh chemicals that may irritate sensitive skin. She goes on to say that not only is Free & Clear gentle, but it also works to remove even the toughest stains.
Throughout the ad, Maya's energy and enthusiasm are infectious as she demonstrates the power of Seventh Generation's Free & Clear detergent. In the end, she concludes by inviting the viewers to join in the revolution and try Seventh Generation's new product for themselves.
The Commercial's approach is unique in that they use a celebrity to galvanize viewers into purchasing the product. Additionally, the focus on sustainable products is also a welcome change from conventional products, which often promote chemicals and synthetic fragrances. Overall, the Seventh Generation Free & Clear TV spot is a well-executed ad, promoting sustainable and effective alternatives to conventional cleaning products.
Seventh Generation Free & Clear TV commercial - Not Blue Goo Feat. Maya Rudolph produced for Seventh Generation Laundry was first shown on television on April 2, 2017.
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