Degree Men's Dry Spray is an antiperspirant that promises to dry in seconds, providing protection against sweat and odor for up to 48 hours. The TV spot for this product, titled "In a Snap," showcases a man named John, who is getting ready for his day.
The ad opens with John running out of time in his busy schedule to get ready, as he has to attend a meeting in just a few minutes. He sprays Degree Men's Dry Spray on his armpits, and the product dries almost instantly. He then wears his shirt and heads out for his meeting.
The next scene shows John presenting at the meeting, and despite being under pressure, he remains confident and collected. Audience members can see how much John is sweating through his shirt, but they soon realize that it is not a problem, as the Dry Spray has protected him from stains and odor.
Towards the end of the ad, John finishes his presentation and heads to the elevator where he hears other men complaining about how hot it is outside. In response, John simply shows off his underarms confidently and walks away, leaving the other men impressed and amazed.
In conclusion, this TV spot for Degree Men's Dry Spray successfully showcases the benefits of the product in a quick and efficient manner. The ad is also relatable as it highlights the everyday struggles of getting ready in the morning. The campaign successfully targets men who are always on-the-go and need quick solutions, making it a must-have product for anyone who needs to stay fresh and confident all day long.
Degree Men Dry Spray TV commercial - In a Snap produced for Degree Deodorants was first shown on television on December 28, 2014.
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