Purpose. The commercial is trying to appeal to your ethos and pathos. Ethos has to do with the author or the person in the video, and pathos has to do with your emotion. The commercial is trying to convince you to buy Sprite.

Sprite TV Spot, 'The Spark' Featuring Drake.

Informing and educating consumers and buyers. Encouraging a liking for the company's products over those of the competitors'.

Sprite is a lemon-lime flavored carbonated soft drink known for its crisp and refreshing taste. As for the aftertaste, it typically leaves a clean and tangy sensation in the mouth. The lemon-lime flavors linger subtly, giving a slightly sweet and citrusy finish.

In addition to this, the film features popular OTT and film stars Ali Fazal, Shweta Tripathi, and Divyendu Sharma. The advert contrasts the humorously exaggerated response of such over-heated characters with the calm, cooled-down mind after having a chilled Sprite.

The soft drink commercial, dubbed “Icon's Delight,” features a mix of hip-hop figures from across the music's history, delivering a new song based on the Sugarhill Gang's classic “Rapper's Delight.” In it, GloRilla trades verses with legendary New York MCs Rakim and Nas and fellow newcomer, Atlanta rapper Latto.

Integrated Marketing Communications: Coca-Cola employs diverse marketing channels to reach its target audience. The company utilizes television commercials, print advertisements, outdoor billboards, digital marketing, social media, and sponsorships of major events and sports to maximize brand exposure.

The brand's slogan was changed to "Obey Your Thirst", and jingles containing it became urban-oriented, featuring a hip-hop theme. One of the first lyrics for the new slogan was, "never forget yourself 'cause first things first, grab a cold, cold can, and obey your thirst."

Sprite® is a perfectly clear lemon-lime sparkling beverage with 100% natural flavors and no caffeine. Functional Benefits: A collision of lemon and lime that delivers a crisp, clean taste.

In the early 1940s, Coca-Cola started running an advertising campaign featuring an elf-like figure called “Sprite Boy” (see sprite (“elf”)). The name originated from the previous Coca-Cola campaign, but it was a focus group that ultimately chose the name “Sprite”.

Sprite Boy was the first image associated with the Coca-Cola brand. He was created to solve what company execs considered a big problem -- they were not happy that consumers had started referring to Coca-Cola as Coke.

Starry (drink)