The "You Can't Stop Us" campaign is all about overcoming obstacles and pushing beyond limitations. The ads feature split-screen footage of athletes from a wide range of sports and backgrounds, all united by their determination to succeed.

Above all, the ad delivers on Nike's stated purpose is to unite the world through sport to create a healthy planet, active communities, and an equal playing field for all. Nike doesn't want to let closed gyms or empty stadiums hold us back, and is showcasing the many ways that athletes continue to push forward.

The Nike ad campaign is brilliant because it used graphics to make the two sneakers look like the lungs. This advertisement says when you work out and run in the Nike Air Max sneakers, you will be healthier. So, these sneakers will keep you alive, like how your lungs keep you alive.

Nike has been criticized for its treatment of female athletes for some time. In May, the New York Times reported that two former Nike runners, Kara Goucher and Alysia Montano, said their contracts were cut during their pregnancies.

Nike taps into a deep human desire for self-improvement and personal achievement by framing its brand messaging around greatness. They communicate a belief beyond just selling shoes - they believe anyone can achieve excellence if they work hard and push themselves to be their best. Here how Nike express their word.

Nike's “Better For It” campaign invited a global community of women to push themselves further. Whether it was a personal best in their latest marathon or a weekend run, #betterforit offered athletes collective inspiration to reach new heights and a place to share their experiences.

Nike's vision is “To bring inspiration and innovation to every athlete in the world.” At the same time, its mission statement is to “do everything possible to expand human potential.

In an interview with Design Indaba, Wieden revealed the phrase was inspired by the final words of an death row inmate who was facing execution and said, "You know, let's do it." "I remember when I read that I was like, that's amazing. I mean how, in the face of that much uncertainty, do you push through that?

Back in the late 1990s and early 2000s, the company was accused of using sweatshops to make activewear and shoes. Despite an initial slow response, the company eventually took measures to improve the working conditions of employees… Business Case Studies. Nike Sweatshop Scandal.

Outraged citizens took to social media on Tuesday to protest the American sports apparel company after it released a new ad campaign starring Colin Kaepernick, the NFL free agent who began kneeling during the National Anthem when he played for the San Francisco 49ers as a peaceful protest against police brutality on ...

Nike Maxims

• Maxim 1 - It Is Our Nature To Innovate. NIKE has many synonyms for innovation: NIKE Air.
• Maxim 2 - NIKE Is A Company. A big company at that.
• Maxim 3 - NIKE Is A Brand.
• Maxim 4 - Simplify And Go.
• Maxim 5 - The Consumer Decides.
• Maxim 6 - Be A Sponge.
• Maxim 7 - Evolve Immediately.
• Maxim 8 - Do The Right Thing.

Perhaps one of the most famous slogans in the world, far less the world of sports, Nike's “Just do it” is universal.