"Dilly Dilly" is a phrase popularized in late 2017 by a television marketing campaign in North America by the Wieden+Kennedy advertising agency for Anheuser-Busch Inbev's Bud Light beer.

“Dilly dilly” does have a history, notably in the folk song “Lavender Blue,” which Burl Ives recorded in 1949. Another version of the song appeared in the 2015 Disney film “Cinderella,” though the creative directors at Wieden & Kennedy said they were unaware of the song when they wrote the spot.

The “Dilly Dilly” phrase in medieval-themed Bud Light commercials is used by a king and his loyal subjects as a toast or affirmation similar to “hear, hear!”

“Game of Thrones” put an end to Bud Light's “Dilly Dilly” in an unexpected Super Bowl commercial, during which the behemoth shows up at a joust to decimate the Bud Knight. The Mountain took out the Bud Knight before a “Game of Thrones” dragon burned it all down.

US beer sales have been completely upended following Bud Light's decision to send a customized can to transgender influencer Mulvaney, which sparked a transphobic backlash and alienated some of the company's core customer base. The company's subsequent response then angered members of the LGBTQ community.

It was introduced nationally in the U.S. in April 1990 with the slogan of "Why ask why? Try Bud Dry." It was originally successful in test markets and was expected to be a popular beer with the rise in Light Lager popularity.

Easy to Summer NEW YORK, NY – June 22, 2023 – This summer, Bud Light is setting out to have the brand's biggest summer campaign ever with the new “Easy to Summer” commercial that shows how effortless it is to enjoy the summer season.

However, 'Dilly Dilly' is the motto of our realm, so we humbly ask that you keep this to a limited edition, one-time only run. This is by order of the King. Disobedience will result with additional scrolls,” the missive cautioned. “Then, a formal warning.

It's silly (silly). It can be used to express agreement, thanks or as a greeting, so it was bound to catch on. But “Dilly Dilly” wasn't a pure stroke of genius out of thin air. According to dictionary.com, the origins of “dilly” are in a shortening of the word “delightful” or “delicious,” probably from the 1930s.

The owner of Bud Light took a hit to its sales after a US boycott of the brand sparked by its work with transgender influencer Dylan Mulvaney.

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

The display of marksmanship announced Rock's own boycott of the popular beer brand after it had partnered with transgender influencer Dylan Mulvaney. In that video, Rock declared, "f--- Bud Light."