What the 2017 BlizzCon TV commercial - All Things Blizzard is about.

In 2017, Blizzard Entertainment released a TV spot for BlizzCon that was nothing short of epic. The video, titled 'All Things Blizzard', showcased the many incredible games and franchises that Blizzard had created over the years, and highlighted the passionate and dedicated community that had sprung up around them.

The TV spot opened with a sweeping shot of a cityscape at night, as a deep, resonant voiceover began to speak. "These are not just games," the voice said. "These are worlds. Realms of adventure, infused with magic and wonder."

As the voiceover continued, the video cut between clips of Blizzard's major franchises, including World of Warcraft, Overwatch, Diablo, Starcraft, and Hearthstone. We saw glimpses of heroes battling fierce monsters, space marines gunning down alien invaders, and even cute little Murloc characters singing and dancing in a tavern.

But perhaps most striking was the footage of the BlizzCon event itself – a convention hall packed with fans decked out in cosplay, cheering wildly as they watched tournaments, panels, and reveals. The video captured the excitement, energy, and sense of community that Blizzard had fostered over the years.

Ultimately, the TV spot ended with a powerful line: "This is not just a company. This is a culture. A passion. A way of life." It was a powerful reminder of just how much Blizzard had accomplished, and how deeply they had impacted the gaming world. And it was a perfect lead-in to the upcoming BlizzCon event, which promised to be a celebration of all things Blizzard – and all things gaming.

2017 BlizzCon TV commercial - All Things Blizzard produced for Blizzard Entertainment was first shown on television on October 1, 2017.