What the FIFA TV commercial - Fair Play is about.

Title: Fair Play - FIFA TV Spot Promoting Sportsmanship

Introduction:The FIFA TV Spot, 'Fair Play,' is an engaging and thought-provoking advertisement that aims to promote sportsmanship on and off the field. This impactful commercial captures the spirit of fair play and emphasizes the importance of integrity, respect, and equality in the world of football. By highlighting the positive values of the sport, this TV spot hopes to inspire players and fans alike to embrace fair play as an integral part of the beautiful game.

Body:The FIFA TV Spot, 'Fair Play,' opens with a captivating scene of a football stadium filled with passionate fans from different nations, united in their love for the game. The camera zooms in on a young player holding a football, his face beaming with enthusiasm and determination. As the whistle blows, the young player kicks off the match, setting the stage for a captivating narrative.

The commercial continues to showcase various instances that highlight the significance of fair play. It captures moments of friendly competition, where players from opposing teams extend a hand to help each other up after a fall. It shows instances where players willingly admit their mistakes, calling for a fair decision from the referee. The focus on gestures as simple as fair play handshakes, exchanging jerseys after the match, and celebrating together demonstrates the power of unity amidst rivalries.

One of the most poignant scenes in the TV spot depicts a young player drawing a red line on a wall, dividing two teams. Sensing the tension, the older players quickly grab a bucket of paint and draw a white line running alongside the red, merging the two colors together. This symbolic act reflects FIFA's emphasis on diversity, inclusion, and the breaking down of barriers through the love of the game.

The 'Fair Play' TV spot also highlights the important role coaches and referees play in promoting fair play. It shows coaches instilling values of respect and integrity in their players, reminding them that good sportsmanship triumphs over mere victory. Referees are depicted as impartial arbiters, enforcing the rules with fairness and ensuring that the game is played in a spirit of honesty. By shining a light on these behind-the-scenes figures, FIFA reiterates its commitment to fostering fair play at all levels of the sport.

Conclusion:The FIFA TV Spot, 'Fair Play,' successfully captures the essence of fair play in football, showcasing moments of integrity, respect, and camaraderie. This advertisement serves as a reminder to players, coaches, and fans that sportsmanship is an essential aspect of the beautiful game. By encouraging fair play on and off the field, FIFA promotes a positive and inclusive football culture that transcends borders and unites people from all walks of life.

FIFA TV commercial - Fair Play produced for FIFA was first shown on television on May 24, 2017.