What the Major League Soccer TV commercial - No cruces la línea is about.

The Major League Soccer TV Spot, 'No cruces la línea' is a powerful and emotionally charged commercial that highlights the impact of stereotypes in our society. The title, which translates to "Don't cross the line" in English, refers to the boundaries and biases that often divide us as individuals and communities.

The ad features a series of powerful images that showcase the diversity of MLS fans, players, and coaches from various backgrounds and cultures. It begins with a scene of a Latino father and his son eating lunch while watching a soccer game. The son is wearing a jersey of his favorite team, while the father is wearing a shirt of another team. As the game progresses, tensions arise, and the father is shown to have racist sentiments towards the opposing team.

The commercial then moves on to show other fans from different backgrounds, including Arab, African-American, and Asian, who are either victims or perpetrators of intolerant behavior. The message is clear: racism and discrimination should have no place in our lives, let alone on the soccer field.

The commercial concludes with the message that "No cruces la línea" and encourages viewers to stand with MLS against discrimination and hate. The ad serves as a powerful reminder that we should celebrate our differences, and not let our prejudices and stereotypes tear us apart.

The MLS TV spot is an excellent example of how advertising can be used to promote tolerance and unity, and encourage viewers to embrace diversity and inclusion, not just in the soccer field but in all aspects of life.

Major League Soccer TV commercial - No cruces la línea produced for Major League Soccer was first shown on television on March 21, 2017.