The Major League Soccer App has just released its latest TV spot, titled "Take Control." The ad begins with a young fan walking through a busy stadium concourse, surrounded by cheering crowds. The girl quickly takes out her smartphone and opens the MLS app, which launches an immersive augmented reality mode.
As the ad progresses, the young fan becomes more engrossed in the app, tapping, swiping, and flicking her fingers across the screen to take control of the game. The app offers real-time stats, live streaming, and a multitude of other features that allow her to feel like she's part of the game.
The footage cuts to various MLS stars, including Chicharito, Nani, and Carlos Vela, who endorse the app and accentuate its unique features. Before long, the girl is completely absorbed in the app and its accompanying technology.
In the final scene, the girl stands up and cheers, clad in her favorite team's colors, as the app announces game-winning moments. The tagline "Take Control" appears on the screen, emphasizing the app's ability to provide fans with the tools to be engaged and informed.
Overall, the MLS app's "Take Control" TV spot is a visually stunning, fast-paced advertisement that highlights the app's immersive technology and comprehensive features. It offers soccer fans a new way to experience the game and interact with their favorite teams in real-time.
Major League Soccer App TV commercial - Take Control produced for Major League Soccer was first shown on television on April 13, 2020.
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