What the Kane 11 Socks TV commercial - Tom: 11 Individual Sizes is about.

The Kane 11 Socks TV spot features a man named Tom who shares his experience with the brand's revolutionary sizing system. He describes how he's always struggled to find socks that fit properly, but Kane 11's individually sized socks have changed the game for him.

Tom explains that Kane 11's sizing system offers 11 different sizes for men, ranging from 7-17, as opposed to the industry standard of 4 sizes. This means that each foot is measured separately, rather than relying on a one-size-fits-all approach.

The TV spot also showcases a few shots of the socks themselves, highlighting their high-quality construction and sleek design. Tom notes that the socks stay up all day and don't bunch or slip like other socks he's worn in the past.

Overall, the Kane 11 Socks TV spot presents a compelling case for the brand's unique sizing system and high-quality socks. By featuring a relatable individual and emphasizing the importance of proper sock fit, the ad effectively communicates Kane 11's value proposition in a clear and engaging way.

Kane 11 Socks TV commercial - Tom: 11 Individual Sizes produced for Kane 11 Socks was first shown on television on May 3, 2020.