Abreva is a popular cold sore treatment brand that has been around for years. To promote their product, they have released a TV spot titled "First Sign," which is all about the early stages of a cold sore outbreak and how Abreva can help stop it in its tracks.
The commercial features a woman who discovers a small red bump on her lip in the morning. She recognizes this as the early sign of a cold sore outbreak and immediately reaches for her Abreva tube. She applies the medication as directed and goes about her day with confidence that she can contain the outbreak.
Throughout the spot, the emphasis is on catching the outbreak early and using Abreva right away. The woman in the commercial mentions how she used to wait until the cold sore was fully formed before treating it, which only made things worse. By using Abreva at the first sign of a cold sore, she is able to minimize the outbreak and avoid the embarrassing and painful symptoms that can come along with it.
The message of the TV spot is clear: if you suffer from cold sores, make sure you keep Abreva on hand so you can treat the outbreak as soon as you notice the first sign. This will help you avoid a painful, unsightly outbreak and get back to feeling like yourself in no time.
Abreva TV commercial - First Sign produced for Abreva was first shown on television on September 15, 2013.
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