What the Buck Knives TV commercial - Bloopers is about.

The Buck Knives TV spot titled 'Bloopers' is a hilarious and engaging advertisement that showcases the lighter side of the brand's outdoor gear. The ad features a series of blooper reels that were shot during the making of other Buck Knives commercials.

The ad opens with the tagline, "At Buck Knives, we take ourselves seriously, so you don't have to." Then, we see various actors, including a father-and-son duo, attempting to perform in front of the camera. However, things aren't going as planned. One actor is trying to cut through a watermelon, but his knife keeps slipping. Another actor is struggling to make a fire, and a different actor is having trouble opening a can of beans while camping.

As the ad progresses, the bloopers become even funnier and more ridiculous. For instance, an actor tries to sharpen a pencil with a Buck Knife, and the pencil ends up flying away. Another actor struggles to climb a hill with his gear, and he trips and falls several times.

The Buck Knives 'Bloopers' TV spot is a refreshing take on outdoor gear commercials. Instead of just showcasing the equipment's features and benefits, it humanizes the brand and its products by highlighting the funny moments that happen on set. Additionally, the ad stays true to the brand's tagline of not taking themselves too seriously, making it relatable to viewers who also enjoy the lighter side of life.

Buck Knives TV commercial - Bloopers produced for Buck Knives was first shown on television on July 14, 2019.