Starring actor Liev Schreiber, the integrated campaign was a brand reset for Mattress Firm, with the goal of educating people on the consequences of junk sleep and helping them find the right bed for the way they sleep.

Why is Liev Schreiber Starring in Mattress Firm Commercials? Commercials can provide actors with lots of great opportunities and they've been the perfect place for lots of professional actors to start their careers.

"People just float after sleeping well. It makes sense." What's more, "Everyone on the creative team and crew questioned if they were sleeping well," she recalls. "Some of us even went to Mattress Firm and bought new mattresses."

Sleep Number thinks it can help, with new smart-bed technology. And the new "Sleep Next Level" brand-positioning campaign highlights the options. Created by 72andSunny, and featuring actress Gabrielle Union and her husband Dwyane Wade, an NBA star who played for the Heat for 16 years.

The classic mattress retailer has enlisted Ray Donovan actor Liev Schreiber and Olympic gymnast Gabby Douglas in a new national ad campaign urging Americans to ditch their poor sleeping habits.

Andreescu represents Sleep Country's first foray into the world of celebrity endorsement, that is if you don't include its famous spokesperson Christine McGee - the company co-founder and a 2005 inductee into Canada's Marketing Hall of Legends.

We found medium firm or firm mattresses with minimal cushioning and strong support felt the most comfortable to sleepers over 230 pounds. Head over to our guide covering the best mattress of the year to read about our top picks across different testing and performance categories.

One of the reasons people are keeping cash at home is that they are worried that a banking glitch will leave them unable to make the purchases they need to. It's a fair point. It's incredibly inconvenient when you can't use your card or withdraw cash.

The New England Patriots quarterback and five-time Super Bowl champion has switched his official mattress from a Simmons Beautyrest Black (top price: $4,800) to a king-size foam model from online startup Molecule (price: $1,900).

First, sit on a mattress with your back against the headboard to check how the mattress feels in a seated position. Take a moment to examine how it supports your lower back and hips and note any other impressions. Remember that the mattress will feel very different sitting up vs laying down.

"People just float after sleeping well. It makes sense." What's more, "Everyone on the creative team and crew questioned if they were sleeping well," she recalls. "Some of us even went to Mattress Firm and bought new mattresses."

Sleep Country Canada