What the Foot Locker TV commercial - No Rings is about.

Foot Locker is a popular shoe and apparel retailer that often releases engaging and thought-provoking advertisements. In one particular TV spot, called "No Rings", they featured NBA superstar Damian Lillard.

The ad begins with Lillard walking into a Foot Locker store and being approached by a young fan who asks if he has any championship rings. Lillard responds with a smile and says that he doesn't. The young fan looks disappointed and walks away, muttering to himself about how a great player like Lillard should have at least one championship ring.

As Lillard browses the store's selection, a group of former NBA players (John Starks, Karl Malone, and Chris Webber) approach him, teasing him about his lack of championship rings. Suddenly, the scene transforms into a hilarious sketch, with each former player taking turns mocking Lillard, questioning his championship potential, and belittling his accomplishments.

But Lillard remains calm and collected, deflecting each attack with witty humor. He then reveals the ultimate punchline, saying that "No Rings" is actually the name of his new rap single, which he proceeds to drop on the nearby boombox.

The ad ends with Lillard rapping and dancing, leaving the former players and the young fan in awe. The message of the ad is clear; it's not about the rings one has, but about the talent, hard work, and passion one brings to the game.

Overall, the "No Rings" TV spot is a fun and clever way for Foot Locker to promote their brand and celebrate the resilience and creativity of an NBA superstar like Damian Lillard.

Foot Locker TV commercial - No Rings produced for Foot Locker was first shown on television on April 18, 2014.