What the Rugged Ridge TV commercial - Gunny Approved is about.

Rugged Ridge TV Spot, 'Gunny Approved' is a commercial that showcases Rugged Ridge's off-road accessories for Jeep vehicles. The ad features R. Lee Ermey, a retired United States Marine Corps drill instructor and actor known for his roles in Full Metal Jacket and Toy Story. Ermey, also known as "The Gunny," speaks in his signature tough, no-nonsense style as he endorses Rugged Ridge's products.

Throughout the ad, The Gunny highlights various Rugged Ridge products, such as bumper guards, fender flares, and steering parts. He emphasizes that these accessories are "Gunny Approved" and have been tested to withstand the toughest off-road conditions.

The commercial also includes footage of Jeep vehicles tackling rugged terrain, including steep inclines and rocky trails. The focus on Jeep vehicles and the off-road lifestyle further emphasizes the durability and functionality of Rugged Ridge's products.

Overall, the Rugged Ridge TV Spot, 'Gunny Approved' effectively promotes the brand's off-road accessories and reinforces their commitment to quality and toughness. The use of a beloved and respected military figure like The Gunny adds to the authenticity and credibility of the ad.

Rugged Ridge TV commercial - Gunny Approved produced for Rugged Ridge was first shown on television on April 21, 2015.