What the Prolia TV commercial - Make or Break Moments is about.

In the heart of an action-packed television spot, the Prolia commercial, titled 'Make or Break Moments,' takes viewers on an emotional journey that highlights the transformative power of this groundbreaking osteoporosis treatment. With captivating visuals and a poignant narrative, the commercial serves as a testament to the strength, resilience, and hope that Prolia offers to those affected by this bone disease.

The commercial opens with a glimpse of an elderly woman, Mary, standing alone on a picturesque cliffside. The camera pans out, revealing the vastness of the landscape and the immense vulnerability Mary faces with each step. As the wind whistles through the air, a voiceover sets the tone, saying, "In life, there are make or break moments. Moments that define who we are and what we're capable of."

Cut to a series of poignant scenes, each capturing different individuals at their make or break moments. A middle-aged man carefully lifts weights, striving to regain his strength after a hip fracture. A young woman braves a crowded dance floor, determined not to let a fear of falling control her life. A seasoned athlete leaps skyward, defying the limitations of fragile bones, and a loving grandfather plays catch with his grandchild, cherishing every precious moment.

As each scene unfolds, the voiceover offers encouragement and knowledge about Prolia. It explains that Prolia is an innovative treatment designed to reduce the risk of fracture, helping patients build stronger bones and embrace life's make or break moments. It reassures viewers that Prolia is a safe and effective solution, clinically proven to protect against bone loss caused by osteoporosis.

The commercial's visual narrative explores the impactful transformations experienced by each individual. Scene by scene, the characters gain confidence, overcome their fears, and revel in the newfound strength bestowed upon them by Prolia. Their stories intertwine, showcasing the collective triumphs of individuals determined to seize life's moments, unafraid and ready to make their mark.

The commercial culminates with Mary, the elderly woman from the opening shot, standing confidently at the edge of the cliffside once again. A gust of wind breezes through her hair, symbolizing renewed vigor. The voiceover concludes with a powerful message of hope and remembrance: "Prolia helps make or break moments possible. Because every moment matters."

As the commercial fades to black, viewers are left inspired, recognizing the potential of Prolia to empower individuals living with osteoporosis to embrace life fully. It serves as a reminder that, with the right treatment, anyone can overcome the challenges posed by brittle bones and go on to conquer their make or break moments with confidence and grace.

Prolia TV commercial - Make or Break Moments produced for Prolia was first shown on television on November 12, 2018.