What the Powerade TV commercial - Rose From Concrete is about.

The Powerade TV Spot, 'Rose From Concrete' is a powerful and inspiring commercial featuring NBA superstar, Derrick Rose. The commercial showcases a young Derrick Rose growing up in the rough streets of Chicago and rising above his challenging circumstances to become one of the biggest basketball players in the world.

The commercial begins with a narration explaining how the city of Chicago is built on a strong foundation, but the concrete that makes up the city cannot break the spirit of the people who live there. We see a young Derrick Rose playing basketball on an outdoor court, surrounded by his neighborhood friends. The narration continues, highlighting the challenges faced by people in Chicago, including gang violence, drugs, and poverty.

As we see clips of Rose playing basketball at different stages of his life, the narration speaks directly to him, telling him that he rose from the concrete that tried to break him down. The spirit of Chicago, embodied by Derrick Rose, is strong and resilient, and it's this spirit that the commercial celebrates.

The commercial features a powerful message of determination and hope. It shows that no matter how difficult your circumstances may be, you have the inner strength to rise above them and achieve your goals. Powerade is presented as the fuel that helps athletes like Derrick Rose persevere and succeed, even in the face of adversity.

In the end, we see a grown-up Derrick Rose making his way onto the basketball court for a game, a testament to his resilience and the perseverance of the human spirit. The commercial is a stirring tribute not just to Derrick Rose, but to anyone who has faced insurmountable odds and has come out the other side, stronger and more determined than ever before.

Powerade TV commercial - Rose From Concrete produced for Powerade was first shown on television on February 28, 2015.