In the new ad, actor and comedian Kumail Nanjiani, known for his role in Marvel's Eternals, walks viewers through several viral moments, which include a peanut-butter-covered baby and a Sonic employee who drops blue slush into a customer's car.

A new Tide campaign taps actor Kumail Nanjiani to highlight the myriad situations where people need more laundry detergent, per details shared with Marketing Dive.

D'arcy Masius Benton and Bowles The advert for Tide below was created in the 1950's by the advertising agency Benton and Bowles, which after several mergers in the late 20th century became D'arcy Masius Benton and Bowles (DMB&B) and was acquired by Publicis in 2002.

Actor Kumail Nanjiani Actor Kumail Nanjiani inserts himself into a series of moments where people are dealing with serious messes to remind them, with his signature dry wit, that they're “gonna need more Tide.”

Tide TV Spot, 'Cold Callers: Gordon Ramsay' Featuring Ice-T, Steve Austin, Matt Ryan - iSpot.tv.

Tide Power Pods TV Spot, 'You're Gonna Need More Tide' Featuring Kumail Nanjiani - iSpot.tv.

Both media forms used the “housewife” character and the ideology that its customers “loved” and “adored” Tide. The post-WWII consumer boom of the 1950s includes the rapid development of new technologies for the home, designed to make domestic chores easier.

women ages 18 to 54 The target audience for Tide are women ages 18 to 54.

D'arcy Masius Benton and Bowles The advert for Tide below was created in the 1950's by the advertising agency Benton and Bowles, which after several mergers in the late 20th century became D'arcy Masius Benton and Bowles (DMB&B) and was acquired by Publicis in 2002.

Tide TV Spot, 'Cold Callers: Gordon Ramsay' Featuring Ice-T, Steve Austin, Matt Ryan - iSpot.tv.

Neely has been cast in over twenty national commercials, most notably as goth daughter Debbie in Pepcid's The Burns Family campaign alongside Richard Riehle and as the bubbly Tide Pods Waitress, which ran in the U.S. and Canada from 2015 to 2019.

women ages 18 to 54 The target audience for Tide are women ages 18 to 54.