Joe Burrow Guinness debuted a new campaign that pits NFL stars Joe Burrow and Joe Montana against each other in an effort to promote Guinness 0, a non-alcoholic alternative to the marketer's classic draught, according to information shared with Marketing Dive.

CINCINNATI - Bengals quarterback Joe Burrow is continuing his partnership with Guinness via a new commercial promoting the brand's zero-alcohol beer option. Check out Burrow and Pro Football Hall of Famer Joe Montana in the new commercial.

Did a series of commercials for clothing chain Mervyn's California. In one, Montana, in his PJ's, slips on a skateboard while outside getting the newspaper, flies through the air, and lands in a baby carriage with a pacifier in his mouth.

Joe Burrow and Joe Montana are teaming up once again. The Cincinnati Bengals quarterback and the NFL legend appeared in a Guinness ad this week to promote Guinness Zero, the brand's new non-alcoholic draft beer.

Joe Montana is the Founder and Managing Partner at Liquid 2 Ventures. He attended the University of Notre Dame.

Eddie DeBartolo Jr. Eddie DeBartolo Jr. Presents Joe Montana at Hall of Fame - YouTube.

United Kingdom The United Kingdom United Kingdom The United Kingdom is the undisputed king of Guinness drinking, presumably with its proximity to the original Guinness brewery in Ireland playing a key role.

artist John Gilroy It was S.H. Benson that employed the artist John Gilroy – the mastermind behind the most recognisable Guinness adverts. Gilroy ran campaigns under iconic slogans such as Guinness for Strength, first appearing in 1934, and Guinness Time.

Pro Football Hall of Famer Joe Montana was long considered the greatest quarterback of all time. His four Super Bowl rings, three Super Bowl MVPs, the greatest/most clutch touchdown pass in conference title game history, and 40,551 passing yards form an impeccable resume.

Montana led the San Francisco 49ers to four Super Bowl victories (1982, 1985, 1989, 1990) and was named the Super Bowl's Most Valuable Player (MVP) three times. He also ranks among football's all-time leaders in passing yards (40,551) and touchdown passes (273).

It's not the first advertisement for the quarterback, who has appeared in commercials for Kroger and Guinness. Bengals Joe Burrow is using his star power in a new commercial with Bose. The quarterback starred in the company's newest commercial for their QuietComfort Ultra Headphones.

Al and Jefferson (as well as the entire bar) gets into a fight over who was in the first Lite Beer commercial: Bubba Smith or Billy Martin. Although both of these athletes appeared in Lite Beer commercials in the 1970s, neither one of them were first. That honor went to ex-New York Jets fullback Matt Snell in 1973.