What the Staples TV commercial - Upgrading is about.

Staples TV Spot, 'Upgrading'

[Opening shot: A bustling office with employees typing away on their computers and files strewn across desks. The atmosphere is energetic yet slightly chaotic.]

Narrator: In a world of fast-paced business, where efficiency and productivity are crucial, Staples is here to elevate your workspace.

[Cut to a close-up shot of a worn-out office chair with a squeaky wheel.]

Narrator: Introducing the Staples Upgrade Experience, where we revolutionize your office, one essential at a time.

[Cut to a split-screen shot: On one side, a disheveled desk with tangled wires and outdated technology. On the other side, a sleek and organized workspace with modern devices.]

Narrator: Are you tired of fumbling with outdated tech and struggling to keep your workspace organized? Staples has the answer.

[Cut to a montage of office workers struggling with tangled cables, old printers breaking down, and employees searching for misplaced documents.]

Narrator: Our team of experts will assess your office needs and offer customized solutions for your upgrade journey.

[Cut to a shot of a Staples associate, dressed in a blue shirt and khaki pants, speaking with a customer.]

Associate: We understand that staying ahead in today's digital landscape is crucial for your success. Let us help you upgrade your office with top-of-the-line equipment and innovative solutions.

[Cut to a sequence of fast-paced shots showcasing the range of products and solutions offered by Staples: ergonomic chairs, state-of-the-art printers, cutting-edge laptops, and efficient organizational systems.]

Narrator: From ergonomic furniture that promotes well-being to advanced technology that enhances collaboration, Staples has everything you need to take your office to the next level.

[Cut to a shot of a satisfied customer sitting at a clean and modern desk, smiling and confidently completing tasks on a new computer.]

Narrator: Upgrade your workspace, improve your efficiency, and empower your team with Staples.

[Closing shot: The Staples logo appears on the screen, accompanied by the tagline, "Upgrading Your Office Experience."]

Narrator: Staples. The upgrade your office deserves.

[Fade out with energetic music playing in the background.]

Note: This script is an imaginary representation of a TV commercial for Staples. The content of the actual TV spot may vary from this description.

Staples TV commercial - Upgrading produced for Staples was first shown on television on October 25, 2012.