What the Zales TV commercial - Little Boy Saves Up is about.

Zales TV Spot, 'Little Boy Saves Up,' is a heartwarming advertisement that follows a young boy's mission to save up enough money to buy his mother a piece of jewelry from Zales.

The commercial begins with the young boy staring into a Zales storefront window, where he sees a beautiful necklace that he desires to buy for his mother. From that moment, he starts his mission to save up for the necklace, working hard and cutting back on expenses to achieve his goal.

We see him doing various tasks such as washing a car, mowing the lawn and even giving up his favorite candy to save up enough money for the gift. Each time, we see him add the money he has earned to his piggy bank until he has saved enough to purchase the necklace.

As he walks into Zales with his hard-earned money, the store staff is moved by the boy's determination and selflessness. He proudly hands over his piggy bank to the staff, who counts his change and adds it to his purchase.

The heartwarming commercial concludes with the boy presenting the necklace to his mother, who is visibly moved by the gesture. Zales TV Spot, 'Little Boy Saves Up,' reminds us of the value of hard work, perseverance, and love for the people who matter most to us.

Zales TV commercial - Little Boy Saves Up produced for Zales was first shown on television on November 25, 2013.