What the Turtle Wax TV commercial - On A Molecular Level is about.

The Turtle Wax TV spot, 'On A Molecular Level,' is a captivating advertisement that showcases the advanced technology behind their car wax product. The advertisement begins by highlighting the old-school waxing techniques that people have been using for years, emphasizing the heavy rubbing necessary to achieve a decent shine. Then, it transitions to the problem with these traditional methods as it explains that they only provide a temporary solution because they don't last long.

The advertisement then introduces Turtle Wax with its breakthrough technology, showcasing how it penetrates the paintwork, bonding with it on a molecular level to provide a long-lasting shine. To demonstrate its effectiveness, the ad shows the difference between two cars - one using the traditional waxing technique and the other using Turtle Wax.

The Turtle Wax-treated car shines brilliantly in contrast to the other car, which appears dull and lifeless. The TV spot ends by introducing the product and its superior features, demonstrating how Turtle Wax provides a long-lasting shine that can withstand the harsh elements of Mother Nature.

Overall, the Turtle Wax TV spot, 'On A Molecular Level,' is a fantastic example of excellent advertising that showcases the benefits of their products effectively. The use of visuals to emphasize the contrast between traditional waxing and Turtle Wax's advanced technology ensures that the message sticks with you long after the advertisement has finished.

Turtle Wax TV commercial - On A Molecular Level produced for Turtle Wax was first shown on television on April 22, 2017.