The Gorton's Fishsticks TV Spot titled 'Trusted By Those Who Know: Poseidon, Wild' is a commercial that seeks to promote the brand's fish sticks as a trusted and reliable choice for seafood lovers. The ad showcases how even powerful gods like Poseidon, who's known as the ruler of the sea, and wild animals like a bear prefer Gorton's Fishsticks over any other seafood option.
The ad starts with Poseidon, the Greek god of the sea, who is enjoying a meal of Gorton's Fishsticks while sitting on a rock in the middle of the ocean. He takes a bite of the golden crispy fish stick and nods his head in approval, reaffirming his trust in the brand. The camera then shifts to a wilderness scene where a bear comes out of the woods and sniffs around a campfire. Suddenly, it spots a pack of Gorton's Fishsticks sizzling on the grill, and without hesitation, the bear pounces on the food, further reinforcing the brand's trusted and reliable nature.
The commercial ends with a voiceover explaining that Gorton's Fishsticks are made from 100% real fish fillets, and promise to deliver delicious taste and quality that we can all trust. Overall, the TV Spot aims to convey a sense of trust and quality that the brand has become synonymous with, highlighting that even powerful, all-knowing gods like Poseidon and wild animals like bears recognize the superiority of Gorton's Fishsticks. The advertisement is a creative take on the brand's trust campaign and successfully positions Gorton's Fishsticks as a reliable and trustworthy seafood option.
Gortons Fishsticks TV commercial - Trusted By Those Who Know: Poseidon, Wild produced for Gorton's was first shown on television on January 24, 2018.
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