What the Tennis Express TV commercial - Fire Up is about.

The Tennis Express TV Spot, 'Fire Up' is a high-energy advertisement that promotes tennis equipment available at Tennis Express. The commercial features professional tennis player and world number one, Novak Djokovic, along with a group of tennis players of different ages and skill levels.

The ad starts with Novak Djokovic walking towards a court, where he is joined by a group of tennis enthusiasts. As they start warming up, the voiceover begins, "Fire up your game with the latest finds at Tennis Express." We then see close-up shots of tennis equipment available at Tennis Express, including rackets, shoes, and accessories.

Throughout the ad, the upbeat background music and fast-paced editing create a sense of excitement and energy. The voiceover continues, "find shoes that move with you, rackets that increase your power, and everything else to keep you in the game."

As the tennis players continue to play, we see slow-motion shots of their movements and the equipment in use. The ad ends with Novak Djokovic hitting a powerful shot and the voiceover saying, "get the gear that helps you play like a pro. Tennis Express, your game, your gear."

Overall, the Tennis Express TV Spot, 'Fire Up' is an engaging and inspiring advertisement that highlights the high-quality tennis equipment available at Tennis Express. The use of Novak Djokovic and a group of tennis players of different levels adds credibility to the ad and makes it relatable to tennis players of all skill levels.

Tennis Express TV commercial - Fire Up produced for Tennis Express was first shown on television on February 9, 2016.