What the BasicTalk TV commercial - Light of Day is about.

BasicTalk, a voice-over-IP service provider, recently released a new TV spot titled 'Light of Day.' The commercial is a heartwarming take on the vital role that communication plays in our everyday lives, and how BasicTalk is making it easier and more affordable than ever.

The TV spot opens with a shot of a stylish apartment and a young woman opening her eyes to a new dawn. The sun's first rays filter through the windows, bathing everything in a warm dawn light. We then see the young woman pick up her phone and make a call to her elderly grandfather, who lives alone and has struggled with communication in the past due to limited funds.

She and her grandfather begin chatting, and the spot takes us across the country to different homes and situations where people need to stay connected. We see families sharing news and updates with each other, best friends laughing over silly jokes, and even a coal miner calling his loved one after a long day of work. Every shot is bathed in the warm, golden hues of the sun, giving the commercial an intimate and joyful feel.

As the commercial progresses, we learn that these conversations are all possible through BasicTalk's affordable and flexible VOIP service. The company offers plans as low as $9.99 a month, and users can keep their existing phone numbers or choose to get a new one.

The TV spot ends with the young woman saying a heartfelt goodbye to her grandfather, with tears in her eyes. The camera then pulls back to show all the characters we've met across the commercial, basking in the light of a new day, connected by BasicTalk.

Overall, BasicTalk's 'Light of Day' TV spot is a beautiful tribute to the power of communication and the role that BasicTalk is playing in making it more accessible to people across the country.

BasicTalk TV commercial - Light of Day produced for BasicTalk was first shown on television on November 23, 2014.