Rolex and tennis share a set of strong founding values: the perpetual quest for excellence, the desire for technical precision, unwavering effort, a respect for tradition and pushing beyond personal limits.

Currently, there is quite a significant group of players that Rolex sponsors. On the men's side, the main man is current world No. 1 and current Wimbledon and US Open champion Carlos Alcaraz. He is accompanied by Stefanos Tsitsipas, Holger Rune, Jannik Sinner, Alexander Zverev, and Dominic Thiem.

Rolex, the Swiss wristwatch manufacturer, has 20 active sponsorship deals currently under its portfolio in tennis as per GlobalData's Sponsorship database. As per GlobalData's Sponsorship database, Rolex signed its most recent sponsorship for ATP Cup for the 2022 season, in a deal worth $0.16 million.

Rolex is prominently featured in the ad, for which McShane is also the commercial spokesman, and Rolex is also the official timepiece of the PGA Tour.

This marked the start of rolex's prominence in the tennis. Space which now extends to all four grand slam. Events including the australian french and u.s. Open.

Rolex's Enhanced Brand Image and Association with Wimbledon's Excellence. The partnership between Rolex and Wimbledon has significantly contributed to enhancing Rolex's brand image. Rolex has become synonymous with excellence, sophistication, and timeless tradition by aligning with the prestigious tennis tournament.

He has a very lucrative endorsement deal with Rolex. Back in 2006, Federer first signed his endorsement deal with the famed luxury watch company. The 10-year, $15 million deal earned him around $1.5 million each year and was one of the largest endorsement deals ever made for an athlete at the time.

The partnership between Rolex and Wimbledon allows the tournament to practice perfect timekeeping and record their most accurate results year after year. The Rolex brand is also featured at Wimbledon for other reasons – the main one being their popularity among the players themselves.

Rolex. Luxury watch brand Rolex has been in unison with Wimbledon ever since 1978, when it became the official timekeeper of The Championships. While its no longer listed on the tournament's list of official suppliers online, the company pays $4m a year in a deal that runs until 2022.

Luxury watch brands pay tennis stars like Djokovic, Nadal and Serena Williams millions to wear expensive timepieces. TODAY'S tennis stars are a sponsor's dream, especially when it comes to watch companies.

The alliance between Rolex and the arts is now an essential feature of the global cultural landscape. The brand partners prestigious institutions, including leading opera houses such as Teatro alla Scala, the Royal Opera House and the Met.

Rolex spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Rolex last advertised a new product in September, 2022.