Pictionary Air TV Spot, 'Make Screen Time Family Time: Kids vs. Grown-Ups' is a commercial that emphasizes the importance of spending quality time with family. Produced by Mattel, the ad showcases a game that brings families together for an evening of fun and laughter.
The ad opens with a family seated in a well-lit room. They are all using mobile devices and tablets, lost in their individual screens. The dad, who seems a bit troubled by this, decides to take action. He introduces Pictionary Air, a game that will require all family members to put down their devices and interact with one another.
The game is simple, yet innovative. Using an app, the game projects an animated image onto the TV screen. Players then use a pen-like device to trace the image, while their movements are captured and displayed on the screen. The game is hilarious and will have both kids and adults in fits of laughter.
The commercial highlights the benefits of using technology to bring people closer, rather than isolate them. It also promotes the importance of spending screen time with loved ones, instead of just sitting in front of a TV screen.
Overall, the Pictionary Air TV Spot, 'Make Screen Time Family Time: Kids vs. Grown-Ups' is a fun, engaging and heart-warming commercial that promotes family bonding through play. The ad has been successful in capturing the attention of viewers and has been widely popular across various media platforms.
Pictionary Air TV commercial - Make Screen Time Family Time: Kids vs. Grown-Ups produced for Mattel Games was first shown on television on September 25, 2020.
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