What the National Geographic TV commercial - Photo Ark is about.

The National Geographic TV Spot, 'Photo Ark' Song by X Ambassadors is a captivating and moving advertisement that highlights the beauty and richness of the natural world. The ad features stunning images of various animals, from colorful birds to majestic big cats, and is set to the soulful and powerful sounds of X Ambassadors' hit song "Unsteady."

The TV spot is part of a larger project called the Photo Ark, which is a bold initiative by National Geographic photographer Joel Sartore. His mission is to document every animal species living in global zoos and wildlife sanctuaries before they disappear. Through his lens, we see the exquisite detail in each animal's face and the fragility of their environments.

The TV spot is a compelling call to action, urging viewers to join the National Geographic Society in their efforts to protect the world's wildlife and the habitats they depend on. This message is reinforced by the poignant lyrics of X Ambassadors' song, which express a sense of urgency and the need to seize the moment, to take action before it's too late.

Overall, the National Geographic TV Spot, 'Photo Ark' Song by X Ambassadors is an emotional and inspiring piece that reminds us of the beauty and importance of the natural world. It challenges us to appreciate and protect the creatures we share our planet with, to recognize that we have a shared responsibility to preserve the diversity and richness of life that we so often take for granted.

National Geographic TV commercial - Photo Ark produced for National Geographic was first shown on television on April 22, 2018.